Localization Testing: QA Expert's Guide • 15 min read
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What is the cost of a localization error for a brand? Surely you may think a simple misspelling cannot be that much of a problem. But poor translation quality is a huge business risk that leads to financial losses.
Forbes research shows that with approximately 300 million online shoppers in Latin America, this value potentially equates to over $46 billion in avoidable lost revenue for foreign companies in that region alone.
Just think about it. One error in the UI element can lead to a loss of customer trust. And in the social media era, any error can be the reason for going viral, not for the right reasons.
Unfortunately, the traditional testing environment was built around monolingual products. The software functions properly if you are getting the design action. This is the final stage of the software localization lifecycle before launch.
However, with multiple target languages, the process becomes much more complicated. That’s why you need to implement localization testing.
In this article, we will explore what localization testing is, why it is important for businesses, how to perform localization testing, and which localization tools to use. Let's get started.
